Trending Agencies have often been called ‘the backbone of marketing’. You may have wondered how when you shop for Home Furnishing, for example, there is a common thread built into current styles, colour, patterns and textures. In wearable fashion, the same thing occurs, this season has one colour mix everywhere, replaced by another 6 months later, how does that happen? This is the role of Trend & Fashion Forecasting.
Leading Agencies like New York based SPARKS & HONEY predict lifestyle trends, while companies in the fashion retail sector use fashion forecasters like WGSN, who predict over 2 years ahead what we will be wearing. This unites designers, factories, and analysts together to plan ahead cost effectively, thus creating global trends, they hope we will buy or buy into. But it can be risky, local weather, and climate change, can deeply upset fashion trends, and who can predict what clothes we will need in 2 years time while seasonal, crazy weather patterns, can deeply effect a corporate balance sheet.
LIFESTYLE TRENDS, however are easier to predict, based on factual past evidence of what is rising, falling and coming into play. The speed of high technology has created a faster turnaround of ‘what’s in and what’s out’, creating equal havoc for the leisure industry, as for retail fashion. I recall, that in 1980 I was told by budding computer experts that ‘computers solve one problem while creating another’. How prophetic.
The pace of information overload, constant mobile phone use, 24/7 contactability, and increasing low wage economies today, has created a more stressful society, with decreasing boundaries and relationship turmoil. No wonder we have barely time to BREATHE. No wonder we need to learn how to do it efficiently and URBAN LIFECLASS teaches you how.
So it comes as little surprise that leading forecaster SPARKS & HONEY has cited BREATHING EDUCATION as one of the essential trends of 2016.
© SPARKS & HONEY 2015 Image: Kite_rin / SHUTTERSTOCK
I have been advocating the practice of Conscious Connected Breathwork for over 25 years – now science has caught up – from New Age to Internet Age.
SPARKS & HONEY say’s :
Most humans take 20,000 to 30,000 breaths daily BUT MOST DON”T KNOW HOW TO DO IT PROPERLY. Now modern science is saying that breathing ( like drinking water and getting a good nights sleep ) can help lower blood pressure, boost immunity, reduce stress and fight obesity. BREATHING RETREATS and workshops featuring belly breathing, conscious breathing, and yogic breathing are on the rise. We will see more attention to breathing as a psychotherapeutic tool in 2016.
CULTURAL CHALLENGE : Try to find and attend a breathing class where you live.
(We run 3 BREATHING Groups a month in London. Contact us.) So now you know!